This is a brief explanation of the RetirePath 2025 project. We filmed across Richmond, VA over the course of 2 days, using local food trucks and local community spots to represent true working Virginians.
We created 30-second spots, 15-second cutdowns, and equivalent radio spots. We used local food trucks and vendors and featured actors to portray the people. Filming takes in between rain storms, we managed to film everything in two days across the city of Richmond.